Sun Tzu said, “The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand.”
It’s not a stretch to say that business is a battleground; and if you’re not prepared, you’re going to take more fire than you should. Your plan is your strategy, it’s your blueprint, your Intel, your logistics, your general. It is an answer for your most pressing questions.
A viable business plan is connected both to the overall vision and objectives of the company and to its daily functioning. It is both macro and micro.