One of the most critical aspects of leadership is conducting effective performance reviews. Performance is the key component of an effective organization. Performance can mean meeting profit expectations, introducing effective marketing strategies, and hiring and mentoring high quality personnel. However, it is clear that without the latter, exemplary staff, the former components cannot be realized. Furthermore, the management of effective human resources is dependent on clear, consistent and effective performance reviews.
The focus of the assessment should be based purely on performance objectives.