How much do you weigh? How old are you? How are your finances? Three questions which can lead to major faux pas in most conversations. Most of us would never dream of asking these of people we have just met – and most of us won’t even discuss it with our closest friends! Money is closely associated with status, power, success, expertise, and knowledge. We attribute great power to numbers, but at the same time, go to extreme lengths to avoid discussing them. This is fine at a casual dinner party, but in business, failure to discuss, understand and act on the numbers can lead to disaster.