Though business coaching has expanded in recent years, and companies ranging from multinational corporations to small and medium enterprises have taken advantage of the process, myths and misconceptions still linger. One of the most common is that coaching is nothing more than a backhanded way to tell people what to do. This couldn’t be further from the truth. What I want is to help you help yourself run the business as effectively as possible. This starts with managing expectations – not telling you what to do.