Managing Expectations in the Business Coaching Process

Michael Gallagher, .

Though business coaching has expanded in recent years, and companies ranging from multinational corporations to small and medium enterprises have taken advantage of the process, myths and misconceptions still linger. One of the most common is that coaching is nothing more than a backhanded way to tell people what to do. This couldn’t be further from the truth. What I want is to help you help yourself run the business as effectively as possible. This starts with managing expectations – not telling you what to do.

It is important that the coaching role is clearly defined at the beginning of the process. I seek to:

    • Lay out expectations: “This is what we are going to do. This is what coaching is. I’m not going to do it for you; I’m going to help you develop the skills and confidence to take on challenges yourself.”
    • Distinguish between business coaching and life coaching: Business coaching focuses on…you guessed it, business! My goal is to help you implement your business plan.

What is coaching? What are we going to cover over the course of the coaching schedule? How often are we going to meet? Monthly? Weekly? What do you need to do in the meantime? It is important that we answer all of these questions at the outset so expectations align and progress, and improvement can begin.

Implementing some of the ideas mentioned here can be challenging. If you would like to discuss them in the context of your own specific business please contact us. We’d be glad to help.

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Michael Gallagher

Mike Gallagher, President of Michael Gallagher Advisory, has spent the past 20 years helping small business owners and managers develop and implement strategic business plans, achieve sustainable, targeted growth and solve the problems that keep them up at night.