Julie King, co-founder and publisher of CanadaOne.com writes, “A business plan is a snapshot of the essence of your business, capturing your vision. Your greatest expectations. Your dreams… too often planning stops with the written document.” A Deloitte Touche study found that 90 percent of business strategies are not implemented effectively. All the work of planning is wasted, along with your company’s time and money, when the plan is not put into action.
Often I come onto the scene with clients a month or so after their business plan has been finalized and nothing has been done yet. This is no one’s “fault.” That’s the nature of the beast; plans get shunted out of the way because everyday concerns take over. I come in and say, “You’ve put a lot of time and effort into this plan; let me help with implementation. If we don’t tackle it now, it’s going to get buried underneath other items on your desk.”
My clients quickly come to the realization that they need help and that this is not a reflection on them per se. They have not failed; they need assistance putting words into action. I look to forge long-term relationships with clients because this has the maximum impact on results.
Peter Barratt, vice president and operations manager for Westcoast Helicopters, based in British Columbia, underscores the importance of sticking to your plan. He says, “I was sitting at [a] picnic table with my partners and we had a 206B Jet Ranger and an A-Star “B” model. No hangar. No office. Just a plan to fly 1800 hours in our first year. We did 1802, which was enough to make us profitable and we built everything up from there.” Today, Westcoast has a 9000-square-foot hangar, over 6000 square feet of office space, top employees, and, of course, a plan.
Barratt says, “We are here for the long run.” That type of focus and planning can help you achieve your objectives.
Implementing some of the ideas mentioned here can be challenging. If you would like to discuss them in the context of your own specific business please contact us. We’d be glad to help.